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A disappointed salesman of Coca Cola returns from his Middle East assignment. |
disappointed – rozczarowany salesman – sprzedawca assignment – zadanie |
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A friend asked, "Why weren't you successful with the Arabs?" The salesman explained, "When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem, I didn't know how to speak Arabic. So, I planned to convey the message through three posters. |
get posted – zostać wysłanym/oddelegowanym confident – pewny siebie sales pitch – sposób reklamy virtually – praktycznie convey – przekazać, wyrazić message – przesłanie, wiadomość poster – plakat |
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First poster: A man lying in the hot desert sand, totally exhausted and fainting. |
exhausted – wyczerpany fainting – mdlejący |
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Second poster: The man is drinking our Cola. |
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Third poster: Our man is now totally refreshed. |
refreshed – odświeżony, wypoczęty |
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And then these posters were pasted all over the place." |
paste – nalepiać |
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"Then that should have worked!", said the friend. "The heck it should have!", said the salesman, "but I didn't realize that Arabs read from right to left!" |
should have worked – powinno było zadziałać/być skuteczne the heck – do licha, cholera |
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It's important to know your customers! |