Listen a Minute – Advertising

Nagranie mp3, bezpłatne ćwiczenia oraz materiały do wydruku z tej lekcji
The mp3, online activities and printable handouts for this lesson

What is advertising? Is it telling the truth or is it making things look better than they really are? Or is it lying?	advertising – reklama, reklamowanie tell the truth – mówić prawdę make things look better – upiększać rzeczy lie (is lying) – kłamać
Companies pay a lot of money for adverts. Some of the ads you see in glossy magazines look like art. The commercials on TV look like mini movies. Do they really change our behaviour? Do adverts make you buy things?	adverts, ads – reklamy glossy – błyszczący, lśniący magazine – czasopismo look like – wyglądać jak, przypominać art – sztuka commercials – reklamy (telewizyjne, radiowe) movies – filmy make you buy things – nakłaniać do kupna rzeczy
I think some advertising is a form of lying. Is BMW really “The ultimate driving machine” like they say in their ads? British Airways used to say they were “The world’s favourite airline,” but had to stop saying it because it wasn’t true.	ultimate – szczytowy, najwyższy, najlepszy
Personally, I get tired of watching ads on television. They always interrupt a good programme. I like ads in magazines. They’re usually quite interesting.	I get tired of – męczy mnie interrupt – przerywać