Czytelnia – Know Your Customers

Tekst został nagrany przez Karę Shallenberg - kayray.org.
Kara, thank you very much!

A disappointed salesman of Coca Cola returns from his Middle East assignment.	disappointed – rozczarowany salesman – sprzedawca assignment – zadanie
A friend asked, "Why weren't you successful with the Arabs?" The salesman explained, "When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem, I didn't know how to speak Arabic. So, I planned to convey the message through three posters.	get posted – zostać wysłanym/oddelegowanym confident – pewny siebie sales pitch – sposób reklamy virtually – praktycznie convey – przekazać, wyrazić message – przesłanie, wiadomość poster – plakat
First poster: A man lying in the hot desert sand, totally exhausted and fainting.	exhausted – wyczerpany fainting – mdlejący
Second poster: The man is drinking our Cola.
Third poster: Our man is now totally refreshed.	refreshed – odświeżony, wypoczęty
And then these posters were pasted all over the place."	paste – nalepiać
"Then that should have worked!", said the friend. "The heck it should have!", said the salesman, "but I didn't realize that Arabs read from right to left!"	should have worked – powinno było zadziałać/być skuteczne the heck – do licha, cholera
It's important to know your customers!

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